Industry news

The U.S. retail market is making way for Hisense’s first wave of premium 4K TVs.

Leading the charge for the Chinese manufacturer is its flagship H9D Plus Ultra LED (ULED), which was introduced at CES 2017 and is now muscling its way onto TV walls in showrooms across the country.

“A number of retailers have picked it up,” understated Mark Viken, marketing VP at Hisense USA. Customers include P.C. Richard & Son, Nebraska Furniture Mart, B&H Photo and, by the end of the month, Best Buy, where the edge-lit H9D Plus will be going up against video mainstays LG, Samsung and Sony.

Viken’s take: Bring the comparisons on, as the H9 series “is as good as anything in the market.” Backing that up is a feature set on the H9D Plus that includes HDR, wide color gamut, up to 480Hz motion rate, local dimming, a proprietary smart platform, and DBX-TV audio — all with the added benefit of a competitive price step.

Suggested retails are $999 for the 50-inch model, $1,299 for the 55-inch set, $1,999 for the 65-inch display, and $2,499 for the 74-inch top-of-the-line panel. And to get things off to a brisk start, an instant rebate offer brings the 65-incher down to $1,499.